Now Open!

Times Square Flagship

The world's largest Hot Light is now on! We are excited to announce the opening of our highly anticipated Times Square Flagship store. The first-of-its-kind, 4,500 square-foot shop located at the corner of Broadway and West 48th Street (1601 Broadway), is now serving hot, fresh doughnuts 24/7!

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SNAG YOUR SPOT

Safety is our top priority and we have a smart plan designed to keep everyone safe. It starts with giving you a chance to reserve a time to visit the sweetest spot in Times Square. Secure your spot today - we can’t wait to see you!
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DOUGHNUT EXPERIENCE

This shop is as special as our Krispy Kreme doughnuts – fresh, one-of-a-kind and like nothing you have ever experienced.  You will have the best seats in town to watch the theatrical journey of Krispy Kreme’s doughnut making process taking place right before your eyes.
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DOUGHNUTS 24/7

Hot and fresh Original Glazed® Doughnuts are available 24-hours a day at our street-side pickup window on Broadway. That’s right, 24/7 access to the best doughnuts on the planet for the city that never sleeps.  
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THE BIG APPLE DOUGHNUT

A Times Square exclusive, this doughnut is filled with a Red Delicious flavored Kreme filling and dipped in a sweet, shiny red shimmer mirror glaze. Then we top it off with a royal icing green leaf and lightly salted pretzel stem.